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OrthoHouse

Local SEO that brought OrthoHouse to the #1 position on Google Maps for orthopedic shoes in Cyprus and top positions for orthopedic store in Nicosia.

Objective

OrthoHouse is an orthopedic products store in Engomi, Nicosia, at 27 25th March Street. Despite reviews with a 4.3 rating, it wasn't appearing first on Google when someone searched for orthopedic shoes or orthopedic store in Cyprus.

OrthoHouse, orthopedic products store Nicosia

Where We Started

In Nicosia and Cyprus there are several orthopedic products stores competing for the same customers. The searches we targeted were:

  • orthopedic shoes cyprus
  • orthopedic shoes nicosia
  • orthopedic store nicosia
  • orthopedic store cyprus

The goal was simple: when someone searches for orthopedic products in Cyprus, they should see OrthoHouse first on Google Maps.

Strategy

We focused on the Google Business Profile and the store's online presence:

  • Correct orthopedic products store category and complete details on Maps
  • Product and space photos, business hours and regular posts
  • Optimization for local searches in Nicosia and Cyprus, in both Greek and English

Results

OrthoHouse appears #1 in the Local Pack for orthopedic shoes cyprus and orthopedic shoes nicosia. For orthopedic store nicosia and orthopedic store cyprus searches, it appears with a complete profile on Google Maps and organically in top positions.

The screenshots below are from live searches.

orthopedic shoes cyprus, Local Pack #1
orthopedic shoes nicosia, Local Pack #1
orthopedic store nicosia, Google Business Profile
orthopedic store cyprus, Organic #2

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