Feromon Athens
Local SEO that brought Feromon Athens to the top positions on Google Maps for perfume shop Athens and women's perfumes, ahead of dozens of competing stores in the city center.
Objective
Feromon Athens is a premium perfume shop in Syntagma, at 17 Perikleous Street. Despite 240+ reviews with a 4.9 rating, it wasn't appearing in Google's top positions when someone searched for a perfume shop or women's perfumes in Athens.
Where We Started
In central Athens there are dozens of perfume shops with thousands of reviews competing for the same customers. The searches we targeted were:
- perfume shop athens
- women's perfumes athens
- best perfume shop in athens
The goal was simple: when someone searches for perfumes in Athens, they should see Feromon Athens on Google Maps.
Strategy
We focused on the Google Business Profile and the shop's online presence:
- Correct perfume shop category and complete contact details on Maps
- Store and product photos, business hours and regular posts
- Optimization for local perfume searches in central Athens
Results
Feromon Athens appears 2nd in the Local Pack for women's perfumes Athens, 3rd for perfume shop Athens and 4th for the best perfume shop in the city, ahead of stores with 500+ and 1,000+ reviews.
The screenshots below are from live searches.
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