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Face and Shape Aesthetics Center Piraeus

Local SEO for an aesthetics center in Piraeus, one of the most competitive markets, aiming to appear at the top of Google's Local Pack for aesthetics searches.

Objective

Face and Shape is an aesthetics center in Piraeus (Zea Marina), with a 5.0 rating and dozens of reviews. In Piraeus, aesthetics institutes are numerous and well-established, with hundreds of reviews, so competition on Google is intense. The objective was to move the center up in local results and have it appear on Google Maps when someone searches for aesthetics in the area.

Facial aesthetics services at Face and Shape Piraeus

Where We Started

In Piraeus there are many well-established aesthetics centers with hundreds of reviews competing for the same customers. The searches we targeted were:

  • aesthetics center piraeus
  • dermapen piraeus
  • aesthetics institute piraeus

The goal was clear: when someone searches for an aesthetics center in Piraeus, they should see Face and Shape on Google Maps, among the top in the area.

Strategy

We focused on the Google Business Profile and the center's local presence:

  • Correct aesthetics institute category and complete business details (address, phone, hours) on Maps
  • Targeting service-specific searches (dermapen etc.) beyond general aesthetics queries
  • Venue and service photos, review management and regular posts

Results

Face and Shape appears #1 in the Local Pack for "aesthetics center piraeus" and at the top (Top 3) for the other main searches, among much more established centers with hundreds of reviews.

This means new customers find the center directly on Google Maps and book appointments, without the need for paid advertising.

The screenshots below are from live searches.

aesthetics center piraeus, Local Pack #1
dermapen piraeus, Local Pack #2
aesthetics institute piraeus, Local Pack #3

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