Epipla24
How a furniture e-shop with thousands of products steadily increased its organic traffic from Google, bringing buyers without advertising costs.
Objective
Epipla24 is an online store with a wide variety of furniture for every room in the home: living room, kitchen, bedroom and decor. Hundreds of products and categories competing against major names in the industry.
The goal was to bring buyers directly from Google, ranking the e-shop in organic searches for furniture and its individual product categories, without relying on paid advertising.
What We Did
For an e-shop with such a large catalog, the strategy had to work on multiple levels simultaneously. We optimized category and product pages to target real buyer searches, from general furniture queries to specific categories like living room furniture and chairs.
We worked on the site's technical structure, meta data, internal linking and category content, so Google could properly understand and display each page. The result was steady, upward growth in organic traffic.
Results
Within 6 months, Epipla24's organic presence on Google grew steadily, with increasing clicks and impressions and improvement in average search results position.
The data below comes directly from the store's Google Search Console.
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If you want your e-shop to appear in Google's top positions and bring buyers without paying for advertising every day, contact us.
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