Dorian Flowers
Local SEO that brought the flower shop Dorian Flowers to the #1 position in Google's Local Pack for flower shop, bouquets and flowers in Marousi, with customers finding the store directly.
Objective
Dorian Flowers is a flower shop in Marousi, at 24 Vas. Sofias Street, with over 140 reviews and specialization in weddings and events. In an area with many flower shops and fierce competition, the goal was to appear first on Google when someone searches for flowers or bouquets in Marousi.
Where We Started
In Marousi and the surrounding Northern Suburbs, several flower shops compete for the same customers. The searches we targeted were:
- flower shop marousi
- bouquets marousi
- flowers marousi
The goal was simple: when someone searches for flowers in Marousi, they should see Dorian Flowers first on Google Maps.
Strategy
We focused on the Google Business Profile and the flower shop's local presence:
- Correct flower shop category and complete business details (address, phone, hours) on Maps
- Photos of arrangements and bouquets, reviews and regular posts
- Optimization for local searches around Marousi and weddings/events
Results
Dorian Flowers appears #1 in the Local Pack for the main flower searches in Marousi, above all competing flower shops in the area and below only one paid advertisement.
This means customers find the store directly on Google Maps and contact them, without the need for paid promotion.
The screenshots below are from live searches.
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