Coffees Market
An online coffee shop that now appears on Google's first page for dozens of searches: from coffee beans and Nespresso capsules, to brands like Jacobs and popular topics like coffee cup reading.
Objective
Coffees Market is an online store with a wide variety of coffee: beans, ground, capsules and tablets. Dozens of brands, hundreds of products and a strong blog for coffee lovers.
The goal was to bring buyers directly from Google, placing the store in the top positions for the most popular coffee searches in Greece. No advertising. Organic only.
What We Did
For an e-shop with hundreds of products, the strategy needs to work on multiple levels simultaneously. We made sure to cover the entire spectrum of buyer searches: from brand searches to category searches, and from informational queries to purchase-intent searches.
We optimized category pages, brand pages and created targeted blog content that answers what coffee lovers search for. Every page was built to attract specific searches and convert the visitor into a buyer.
Results
Coffees Market now appears on Google's first page for searches covering the entire coffee spectrum. From competitive purchase keywords like "coffee beans" and "nespresso capsules", to brand searches like "jacobs espresso".
Beyond commercial keywords, the store's blog attracts a huge audience from topical searches like "coffee cup reading symbols". This brings new visitors who didn't know the store and converts them into customers.
Top-ranking searches
Want similar results?
If you want your e-shop to appear in Google's top positions and bring buyers without paying for advertising every day, contact us. We'll assess together where you stand now and what it takes to get where you want to be.
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