Alexandra Hair and Make Up artist
Local SEO for a hair salon in the center of Thessaloniki, one of the most competitive markets, with the goal of appearing at the top of Google's Local Pack for hair salon searches.
Objective
Alexandra Hair and Make Up artist is a hair salon in Thessaloniki, with a 4.9 rating, over 530 reviews and 35+ years of experience. In the center of Thessaloniki there are dozens of hair salons and the competition on Google is enormous. The goal was to boost the salon in local results and have it appear on Google Maps when someone searches for a hair salon in the city.
Where We Started
In Thessaloniki, many well-established hair salons with hundreds of reviews compete for the same customers. The searches we targeted were:
- hair salon thessaloniki
- hair salons thessaloniki center
- best hair salons thessaloniki center
The goal was clear: when someone searches for a hair salon in Thessaloniki, they should see Alexandra Hair on Google Maps, among the top salons in the city.
Strategy
We focused on the Google Business Profile and the salon's local presence:
- Correct hair salon category and complete business details (address, phone, hours) on Maps
- Photos of hair styling and make up, reviews and regular posts
- Optimization for local searches in the center of Thessaloniki
Results
Alexandra Hair appears at the top of the Local Pack (#2) for the main hair salon searches in Thessaloniki, among the most well-established salons in the city and in one of the most competitive industries.
This means new customers find the salon directly on Google Maps and book appointments, without the need for paid advertising.
The screenshots below are from live searches.
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