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1511 Stanza Della Barberia

Local SEO for a barber shop in Galatsi, an area packed with barbershops, with the goal of appearing at the top of Google's Local Pack when someone searches for a barbershop in the area.

Objective

1511 Stanza Della Barberia is a barber shop in Galatsi, with a 4.9 rating and over 200 reviews. In Galatsi, competition among barbershops is among the fiercest in Athens, with dozens of shops competing for the same customers. The goal was to boost the shop in local results and have it appear on Google Maps when someone searches for a barbershop in the area.

Beard grooming with a trimmer at a barber shop

Where We Started

In Galatsi, many well-established barbershops with thousands of reviews compete for the same customers. The searches we targeted were:

  • barber shop galatsi
  • barbershop galatsi

The goal was clear: when someone searches for a barbershop in Galatsi, they should see 1511 Stanza Della Barberia on Google Maps, among the top shops in the area.

Strategy

We focused on the Google Business Profile and the shop's local presence:

  • Correct barbershop category and complete business details (address, phone, hours) on Maps
  • Photos of haircuts and the space, reviews and regular posts
  • Optimization for local searches around Galatsi

Results

1511 Stanza Della Barberia appears at the top of the Local Pack (Top 3) for the main barbershop searches in Galatsi, among the most well-established shops in the area and in one of the most competitive industries.

This means new customers find the shop directly on Google Maps and book appointments, without the need for paid advertising.

The screenshots below are from live searches.

barber shop galatsi, Local Pack #3
barbershop galatsi, Local Pack #3

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